ABM programmes stall when personalisation hits a production bottleneck. Building one landing page per target account manually is not scalable. Prismic's ABM landing page builder turns a single approved template into hundreds of unique, account-specific page variations – adapting messaging, use cases, and proof points based on firmographic data, CRM fields, and enrichment inputs. One client launched a 60-page personalised campaign in approximately 90 minutes. Marketing teams work independently, pages stay on brand, and campaigns reach target accounts faster.
Prismic was founded in 2013 by Sadek Drobi (Co-founder and CEO) and Guillaume Bort (Co-founder) in Paris, France, where it remains headquartered at 9 Rue de la Pierre Levée, with a US office in San Francisco. The company employs approximately 75–85 people across more than 10 countries and has raised $19–20 million in funding from Eurazeo and Aglaé Ventures. Over 10,000 websites have been built on Prismic, with customers including Evri, Arcadia, Paddle, Alan, and Kaplan. CMO Edwina Dendler is an active contributor to the European ABM marketing community, with Prismic participating in the European ABM Forum 2026.
Prismic's core platform is a headless page builder combining two tools: Slice Machine, a local developer environment for building reusable, modular website components, and Page Builder, a visual interface that allows marketers to assemble and publish pages independently using those components – without requiring developer involvement for each update. The platform integrates natively with Next.js, Nuxt, and SvelteKit, and delivers content via REST and GraphQL APIs. For ABM use cases specifically, Prismic offers a dedicated ABM landing page builder that generates personalised landing page variations at scale from a single base template. Marketers upload account data – company names, industries, firmographics, CRM fields, or enrichment data from tools like Clay – and Prismic's AI adapts messaging, use cases, and proof points for each account. Pages are delivered as editable drafts for marketing review before publishing, maintaining brand consistency across all variations. AI features including Iterate with AI and Prompt to Slice assist content creation within the page builder.
Prismic is used by B2B marketing teams running ABM programmes who need to create account-specific landing pages at scale without proportional increases in production effort. VITRONIC, a machine vision specialist, used Prismic to run an ABM campaign personalised across multiple industry verticals and target accounts. Teams targeting dozens or hundreds of accounts use the batch generation capability to replace weeks of manual page production with a streamlined workflow. Prismic is also used by development teams at companies including Netflix, Spotify, and Google for broader headless CMS and website infrastructure needs.
Prismic is an integrated marketing agency partner programme participant, with Alloy joining as an agency partner in January 2025. CMO Edwina Dendler is a speaker and contributor at the European ABM Forum 2026 in Amsterdam. Prismic raised its Series A round in May 2021 from Eurazeo and Aglaé Ventures.
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