Userled removes the biggest operational bottleneck in ABM: creating personalised assets fast enough to be useful. Using AI and a no-code builder, marketing and sales teams can generate account-specific landing pages, ad creatives, email banners, and microsites in minutes – not weeks – and distribute them across LinkedIn, Meta, email, and the web from a single platform. With cookieless account and contact-level engagement tracking built in, teams get real-time intent signals that connect directly to pipeline and enable sales to act at the right moment.
Userled was founded in 2022 by CEO Yann Sarfati and CTO Tristan Saunders in Kent, United Kingdom. Both founders previously co-founded Revive, and bring experience from Salesforce, Incident.io, and American Express respectively. The company raised £4 million in a pre-seed round in 2024, led by LocalGlobe with participation from Dig Ventures and angels including Tessian founder Tim Sadler and Incident.io CEO Stephen Whitworth. Userled is a lean, fast-growing team of approximately 25 employees serving hundreds of B2B companies across Europe and North America.
Userled's platform covers three interconnected capabilities. The creation layer uses AI to generate personalised content assets – including landing pages, microsites, ad creatives, email banners, and event invites – from account and contact data, without requiring designers or developers. The distribution layer pushes these assets across all major channels from a single interface, including LinkedIn, Meta, Google Ads, and direct email outreach. The intelligence layer uses cookieless fingerprinting and a proprietary Identity Layer to track account and contact-level engagement in real time, feeding intent signals into CRM and enabling sales teams to follow up with precision. The platform integrates natively with Salesforce, HubSpot, Marketo, and major IP reveal providers.
Userled is used by ABM teams, demand generation marketers, and sales development teams at B2B technology and SaaS companies running account-based programmes. Onfido used Userled to personalise their website for enterprise accounts dynamically, achieving a 120% increase in demo booking rates. One client generated £1.3 million in pipeline by personalising UTM parameters across inbound and outbound campaigns. Clients including Pigment, Wayflyer, and Gupshup use Userled to scale 1:1 ABM plays across ads, microsites, and email without adding headcount or relying on design or engineering resources.
Userled integrates with Salesforce, HubSpot, Marketo, LinkedIn Campaign Manager, Meta Ads, and Google Ads, as well as major IP reveal and intent data providers. The platform's cookieless Identity Layer is fully GDPR and CCPA compliant, a key differentiator as third-party cookies continue to be deprecated. Userled is backed by LocalGlobe, one of Europe's leading early-stage venture funds, and has been recognised in the Startups 100 Index for 2025.
We work with leaders who refuse to accept the status quo. Our teams bring deep industry knowledge and a relentless focus on results.
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