About the Event

The Automotive Transformation Conference runs September 22-23, 2026 at the Kunstuniversität Linz. It's organized by Business Upper Austria's Automobil-Cluster and looks at how manufacturing companies can navigate the shift toward electric, autonomous, and connected vehicles and mobility platforms amid global competition, supply chain instability, and rising energy costs. The event is free of charge and capped at 110 participants.

Audience & Attendees

The conference brings together decision-makers, business professionals, developers, researchers, and innovators from across Europe. Company visits are offered to Rosenbauer, BMW Steyr, DigiTrans GmbH, and Linz AG as part of Upper Austria's mobility ecosystem.

Programme Structure

Day one runs registration and an EEN B2B matchmaking session in the morning, lunch and company visits at midday, and a conference dinner with a keynote on trends in the evening. Day two opens with a welcome, followed by sessions on autonomous driving, mobility platforms, and electrification, a networking lunch, a panel discussion on the transformation of the automotive industry, and closing remarks.

Main Topics

Sessions cover autonomous driving, mobility platforms, and electrification, framed around best practices and transformation strategies from across Europe and strengthened through an EEN B2B matchmaking session and an innovation expo.

Closing Session

The conference closes at 15:30 on September 23, followed by networking and the expo until 16:00.

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