June 18, 2026
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GTM Festival London is produced by the Go-to-Market Alliance, the community platform behind the Product Marketing Alliance, Revenue Operations Alliance, Sales Enablement Collective, and Customer Success Collective. The 2026 edition takes place on June 18 at Convene Sancroft, St. Paul's in London. The event is a co-located festival format: a single pass grants access to the GTM Festival main track plus five simultaneously running co-located events - the Product Marketing Festival London, Revenue Operations Festival London, Sales Enablement Festival London, Customer Success Festival London, and Product-Led Festival London - all running on the same day and same venue. This structure is designed specifically for cross-functional GTM teams who want all disciplines represented in a single event. The festival draws 600+ attendees from 450+ companies, with 80% at senior management level.
GTM Festival London is designed for GTM operators across the full revenue function: product marketers, revenue operations professionals, sales enablement practitioners, customer success leaders, product-led growth specialists, and GTM strategists at VP-level and above. The cross-functional co-location model means an attending team can send representatives to different discipline-specific tracks on the same day while sharing the broader festival experience. Confirmed 2026 speakers include practitioners from Visa, FIS, SAP, Concentrix, Cisco, Thomson Reuters, Quavo Fraud & Disputes, Civica, Deliveroo, and Syneos Health, representing director to VP-level GTM leadership across enterprise and scale-up contexts. Over 100 speakers are featured across all co-located tracks combined.
The festival runs as a single full day on June 18, with six parallel tracks operating simultaneously from a single venue. The GTM Festival main track focuses on unified go-to-market strategy, cross-functional alignment, and practical frameworks for launches, pipeline growth, and revenue motions. The five co-located tracks provide deeper functional content in product marketing, revenue operations, sales enablement, customer success, and product-led growth respectively. Session formats across the festival include live launch panels, debate-style sessions, messaging makeovers, and collaborative workshops - all designed for active participation rather than passive attendance. Group rates are available for teams, and a dedicated group booking contact is provided.
The GTM Festival main track covers unified GTM strategy and cross-functional alignment across marketing, sales, product, RevOps, and customer success; launch execution frameworks and go-to-market motions; pricing strategy and competitive positioning; revenue growth optimisation and process efficiency; GTM metrics and KPIs; AI and automation in go-to-market workflows; and the impact of AI signals and emerging buyer motions on GTM strategy. The co-located tracks extend this into specialist areas: product marketing positioning and messaging, revenue operations tooling and process design, sales enablement and buyer enablement, customer success and expansion, and product-led growth and self-serve motions.
The festival concludes at the end of the afternoon programme on June 18. No specific closing session is published at the time of entry creation. The event format - built around practical collaboration rather than broadcast content - concludes with networking and informal peer connection following the final workshop and panel blocks.
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