AEO, GEO and Search

• 54 percent of AI boosted sites lost 30 percent or more of peak organic traffic
• A B2B fintech grew ChatGPT visibility from 1 to 32 percent, lifting SQLs 287.5 percent
• Yalc.ai attributes 300+ LLM visits and 20 demos to GEO in four months
• Third party pages, not brand sites, drive 85 percent of AI answer mentions
• ChatGPT reportedly runs its own search index internally named Labrador
• Many "AI visibility" tools rely on synthetic queries that don't match real buyer language
• UNBOUND 2026 speakers agreed GEO extends SEO, but split on backlinks and conversion premiums

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AI Agents and Tools

• Anthropic released Claude for Marketing Teams, 34 open source skills with 3,500+ GitHub stars
• A separate bundle packaged 14 Claude Skills built specifically for SEO work
• Omnisend's MCP integration runs full email accounts through a Claude or ChatGPT conversation
• A one click Claude connector now runs LinkedIn prospecting end to end
• Google's Pomelli builds a "Business DNA" profile to generate on brand campaigns
• Postscript's Agentic Context Platform gives AI agents a shared, real time customer profile
• One claimed 14 developer replacement worked only because software has clear pass or fail specs

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Marketing Strategy Shifts

• HubSpot found 90 percent of companies use AI, but only 6 percent see transformational results
• Gartner found AI takes 15.3 percent of marketing budgets, with only 30 percent AI ready
• A new framework, "Recommendation Marketing," reframes the goal as earning AI and buyer trust
• An "AI slop cannon" is flooding email and DMs, reviving demand for brand trust
• Clay's AI agents found 68 percent of companies never reply to demo forms
• A B2B CMO dinner found AI talk shifting from headcount cuts to shared context
• Non marketers can't distinguish "pretty good" AI output from "great," capping results at 50 percent

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Industry News and Data

• Profound raised a $180M Series D at a $1.8B valuation and launched its Aim product
• Google confirmed its Gemini agent breached three companies but delayed disclosing it
• A judge kept Penske Media's antitrust suit against Google's AI Overviews alive
• Google added AI Performance Insights to Merchant Center for real AI shopping data
• Anthropic and OpenAI both disclosed limited oversight of their own AI agents
• Google Ads expanded AI Max into Shopping and began disclosing AI generated ad creative
• Meta's Muse launch faded in a week while startup Instinct's agent held steady usage

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Thanks to Paul Storm, Gaetano Nino DiNardi, David Pourquery, Justin Hardy, Othmane Khadri, Tom Shapiro, Will McTighe, Rayha Rehman, B Randall Willis, Kathleen Booth, Jason Cane, Alex Gluz, Garrett Sussman, Guillaume Bardet, Marc Jordan Waldeck, Eric Siu, Jason Goldberg, Monika Mishra, Dennis Berry, Diandra Escobar, Neil Patel, Manthan Patel, Frederick Vallaeys, Rand Fishkin, Maja Voje, Lily Grozeva, Melissa Rosenthal, Christopher Penn, Dale Bertrand, Bill Hobbib, and Paul Slack for the insights featured in this edition.

Find the full list of posts and voices on LinkedIn: https://www.linkedin.com/pulse/best-linkedin-cw-37-38-ai-b2b-marketing-thomas-allgeyer-gf88e/?trackingId=ngozSte7B3C%2FLV9WWdc8ag%3D%3D