Best of LinkedIn: Digital Powertools CW 37/ 38

The last two weeks concentrated on launches, platform momentum, and hands-on customer engagement. Brands pushed cordless performance, digital fleet control, and channel activation through trade days and partner events. Collaboration, demos, and training anchored demand generation and kept brand equity visible on the jobsite and in retail.

Date

September 10, 2025

Digital Powertools

Thomas Allgeyer

Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!

‍

Listen to our podcast

New Products and Innovations

Bosch introduced and examined the new EXPERT product line across multiple showcases, positioning it as the professional tier within its portfolio
Bosch highlighted additions such as cordless polishers, electricians’ scissors, and specialist solar tools targeted at field workflows
Milwaukee surfaced job-specific tools including the M18 Fuel steel pipe cutter, efficient M18 brushless metal-cutting solutions, and the MX Fuel DCD coring machine for safer, faster heavy-duty work
Hilti spotlighted high-output cordless tools such as the TE 60-22 rotary hammer and TE 1000-22 demolition platform, plus the HST2 V3 mechanical anchor
Dremel launched an innovative line within its system, and Black+Decker introduced the dustbuster reveal series with antibacterial filtration
L-BOXX reinforced system thinking around storage and mobility as part of the professional workflow

‍

Battery and Platform Signals

Bosch reiterated power and platform breadth across new tools and batteries and promoted updates via PRO News Digital
Hilti emphasized performance from its 22V cordless families across drilling and demolition use cases
Milwaukee continued to extend M18 and MX Fuel coverage into pipework, coring, and metal applications

‍

Software and Digital Fleet Management

Milwaukee ONE-KEY updates focused on productivity through configurable tool settings and asset management
Hilti’s ON!Track remained a centerpiece for asset visibility and compliance-ready control
Bosch advanced ecosystem alignment via AmpShare Alliance communication and digital news formats

‍

Partnerships and Ecosystem Moves

Bosch framed selective distribution and partner alignment around the EXPERT tier.
DEWALT collaborated with ToolBank USA to strengthen community and trades support
STANLEY expanded partnerships with leading European organizations to extend brand presence
Cross-industry collaboration appeared through HAIMER’s showcase plans and networking with external associations

‍

Retail and Channel Activation

Bosch PRO Experience gathered dealers from multiple countries with live stations, new features, and product deep dives, reinforcing sell-through readiness
Trade days and shop-floor demos were active across brands: DeWalt energized a merchant trade day; WEMATEC hosted hands-on FEIN testing; additional regional retail activations supported pipeline creation
Bosch marked successful debuts at sector events such as Electrice, extending reach into adjacent professional audiences

‍

Training, Demos, and Events

Continuous dealer and customer training formed a backbone of activity, with Bosch dealer conferences, NECA hands-on exhibitions, and multi-country demo programs across brands
Hilti ran trade days featuring core drilling and magnetic drilling solutions, while broader field training energized sales teams
Bosch leveraged digital publications and live “Experience Days” to convert product storytelling into practical, hands-on trials

‍

Sustainability and Stewardship

Hilti showcased closed-loop repurposing of old tool cases, signaling attention to circular practices within accessories and storage

‍

Subscribe to newsletter

Subscribe to receive the latest blog posts to your inbox every week.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Results that speak

How we solve real problems for real clients

No items found.

See more Cases