Thought Leadership Contributions
Twice a year, Frenus turns six months of the community’s sharpest ABM thinking into one reference — and hands the mic to 20+ invited experts. Featured contributions are by invitation and will be published in the ABM Index (first edition now)

Trusted by Leading B2B Organizations

WHY CONTRIBUTE

The reference guide for the ABM ecosystem

BY INVITATION

Featured contributions are curated. If you received an invitation to share your perspective, you’re in the right place.

REACH A SENIOR AUDIENCE

Your perspective reaches 17,658 community members — 78% senior-to-C-level, at companies like Microsoft, HPE, SAP and AWS.

FEATURED AMONG 20+ EXPERTS

You appear alongside 20+ invited voices in the Thought Leadership chapter — in your own words.

ALWAYS ATTRIBUTED

Every answer is published verbatim and attributed to you — the most quotable, screenshot-friendly page in the book.

LOW EFFORT

Three short questions, around 250 characters each. Your photo and title are pulled from LinkedIn.

LASTING PRESENCE

Featured in the H2 2026 edition and referenced year-round across the community.

Built from the community, expanded by its experts

Six months of community posts, distilled into what mattered — then 20+ invited experts expand on it in their own words.
600+
LinkedIn posts analysed
100+
Thought leaders referenced
20+
Experts featured

WHAT WE ASK OF CONTRIBUTORS

In an era where AI promises infinite automation and data abundance creates infinite noise, the human element has never been more critical. We deliver ABM intelligence built on research standards, strategic automation, and the conviction that effective account selection comes from understanding what matters - not what's measurable.

THREE QUESTIONS, ~250 CHARACTERS EACH

What worked extremely well, what will bring success, and what ABMers should do now — in your own words, around 250 characters each.

YOUR WORDS, ATTRIBUTED

Answers appear verbatim, each attributed to you — the most quotable, screenshot-friendly page in the book.

PHOTO & TITLE FROM LINKEDIN

Your photo, job title and company are taken from your LinkedIn — note any corrections in the form.

TWO CONTRIBUTORS PER SPREAD

Voices are paired across each spread; the layout is identical for everyone, ordered alphabetically rather than ranked.

READY, OR SHORT ON TIME

Contribute now, or register your interest and we’ll follow up with the full form when you’re ready.

NOT INVITED YET?

The Index is by invitation, but we’re always discovering new voices — put yourself forward for consideration.

Add your perspective

Contribute your Thought Leadership perspective below. Not invited yet, or short on time? Choose “Register interest” or “Request to be considered” at the top of the form — it all reaches us.

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Share your perspective in the ABM Index

Featured contributions are by invitation — 20+ experts, in their own words. If you’ve been invited, add your perspective now; if not, put yourself forward for consideration.

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