Best of LinkedIn: Go-to-Market CW13/14

The GTM landscape is evolving with AI-powered outreach, precision playbooks, and smarter revenue strategies. New product launches, GTM podcasts, and structured frameworks are shaping how teams scale efficiently. Partnerships, hiring timing, and deep customer insights are now central to sustainable go-to-market success.

Date

April 9, 2025

Go-to-Market

Thomas Allgeyer

Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!

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Strategic Insights

Ignoring GTM engineering cost me a $50K deal; a GTM engineer is crucial for success
Effective GTM strategy vital for product success, encompassing market definition, positioning, pricing, and sales
Craft a winning blockchain GTM strategy with audience understanding, UVP definition, channel selection, narrative building, and tracking
Implementing a structured forecast script improves accuracy and efficiency in sales forecast meetings
Startups often confuse Go-To-Market issues with growth challenges, emphasizing the need for strategic alignment
Developed a 7-step system to transform expert content into actionable GTM playbooks efficiently

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New Products

Newsletter on AI-powered GTM strategies for launches, featuring examples, tools, and actionable tactics
Three standout GTM plays in a sea of launch content that captivated and sparked conversation
Utilize maturity models to shift focus from features to strategy for enhanced business growth
Differentiate between product launch and startup launch strategies for long-term success in business
Launching Monthly B2B GTM Insights Series to share real-world product launch successes and failures
The latest GTM AI Podcast and Newsletter features insights on AI's impact on business

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Sales & Revenue

Sales teams are ahead in handling objections, but knowledge sharing lags, hindering progress
Navigating startup growth requires adapting strategies from hustle to system to precision over time
Utilize authentic social proof to enhance marketing and sales efforts for trust-building and credibility
Uncovering hidden issues in sales teams and commercial engines for smarter scaling strategies in PE-backed companies
Sales leaders should focus on becoming leaner, while sellers should strive to improve by 2025
The key issue is not a lack of pipeline, but rather a need for better visibility and competitive positioning in the market

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AI & Automation

In the AI era, prioritize intent over volume for effective, personalized outreach with Clay
Traditional marketing funnels are becoming obsolete as AI-powered outreach outperforms warm traffic in 2025
Outbound has evolved from sales to marketing, leveraging AI for efficient campaigns and experimentation
Introducing ICS (Ideal Customer Signals) to define key customer tracking signals for campaigns
Digital twins, AI simulators mirroring your thinking and communication style, enhance strategic decision-making efficiency

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Partnerships

Engaging discussion on B2B partnerships, demand gen, and scaling ecosystems, urging companies to rethink strategies

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Other

Importance of making the right hires to avoid costly mistakes and setbacks in startups
Focus on building human connection and trust, not just ROI metrics, for long-term success
Brand is crucial alongside demand gen for B2B success, as buyers prioritize trusted brands
Hiring the right talent at the wrong time can be costlier than hiring the wrong person
The rise of "Service as a Software" is reshaping B2B solutions with a hybrid model blending expertise and technology
Focusing on symptoms won't solve the problem; update strategies for modern challenges to improve results

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