97% of B2B buyers conduct research anonymously before engaging with any vendor. 6sense captures those signals – from intent data and website behaviour to third-party research activity – and uses AI to identify which accounts are in-market, where they are in the buying journey, and which buying committee members to engage next. The Signalverse processes over one trillion signals daily. 6AI turns them into account scores, audience segments, and automated omnichannel plays across ads, email, web, and sales – eliminating guesswork from pipeline generation and helping revenue teams focus spend where it converts.
6sense was founded in 2013 by Amanda Kahlow, Viral Bajaria, Premal Shah, Dustin Chang, and Shane Moriah in San Francisco, California, where it remains headquartered. The company is currently led by CEO Chris Ball, with Jason Zintak, who grew the company from $5 million to over $200 million in ARR during his tenure as CEO, now serving as Chairman. 6sense achieved unicorn status in March 2021 and reached a valuation of $5.2 billion following a $200 million Series E funding round. The company has raised over $500 million in total funding from investors including Insight Partners, Tiger Global, and D1 Capital. 6sense employs over 1,300 people globally and has made four strategic acquisitions to expand its data and capability footprint, including Slintel for technographic and contact data, and Fortella for pipeline and revenue forecasting.
6sense operates as an integrated revenue intelligence platform across three functional layers. The Signalverse is the platform's data engine, aggregating over one trillion daily B2B buying signals from first-party website behaviour, third-party intent data, technographic data, firmographic data, and engagement signals across review sites and publisher networks. 6AI processes these signals to clean and model every account and contact, predict buying stage and fit, and generate prioritised account lists and recommended actions for sales and marketing teams. The Intelligent Workflows Engine orchestrates multi-channel campaign execution from a single drag-and-drop canvas, activating audiences across display advertising, LinkedIn, Google, email, and web personalisation based on real-time account intelligence. Sales Copilot delivers account context, buying committee mapping, prioritised outreach recommendations, and automated AI email agents directly within seller workflows, integrating with Salesforce, HubSpot, Outreach, Salesloft, and other CRM and sales engagement tools.
6sense is used by enterprise and mid-market B2B technology, financial services, and manufacturing organisations to run ABM programmes at scale, prioritise demand generation spend toward in-market accounts, align sales and marketing around shared account data, and accelerate pipeline velocity. The platform is particularly used by CMOs, demand generation leaders, ABM managers, and revenue operations leaders running complex, multi-stakeholder buying cycles. Customers include companies across technology, cybersecurity, SaaS, financial services, and manufacturing sectors globally.
6sense is named a Leader in the Forrester Wave for B2B Intent Data Providers and consistently earns G2 Leader recognition across ABM, buyer intent data, and marketing account intelligence categories. CMO Latané Conant authored the industry book No Forms. No Spam. No Cold Calls. – published by Wiley – which codified the 6sense philosophy around the Dark Funnel and anonymous buyer research. 6sense was recognised by Goldman Sachs at the 2025 Builders and Innovators Summit. The platform integrates natively with Salesforce, HubSpot, Marketo, Eloqua, LinkedIn, Google Ads, The Trade Desk, Outreach, Salesloft, and Drift.
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