Armstrong Lloyd is built differently. Founded by Karen Lloyd – a recruiter with nearly 30 years of experience and a genuine marketing background – every consultant on the team is an ex-marketer first and a recruiter second. That means Armstrong Lloyd understands the disciplines, the debates, and the day-to-day pressures that marketing and sales leaders face when hiring. From first marketing hire to CMO, from ABM specialist to Head of Demand Generation, Armstrong Lloyd helps B2B technology companies find people who don't just fill roles – they move the business forward.
Armstrong Lloyd was founded in 2014 by Karen Lloyd, a marketing and recruitment specialist with experience spanning nearly three decades and five start-ups, including 13 years as a Board Director. Headquartered in Reigate, Surrey, the agency operates as a boutique specialist focused exclusively on marketing and sales recruitment for B2B organisations across the United Kingdom and the United States, where it operates a separate presence at armstronglloyd.com. The team is deliberately built from people with marketing and commercial backgrounds rather than pure recruitment backgrounds, giving Armstrong Lloyd an unusually deep understanding of the roles, disciplines, and buyer journeys it recruits for. Karen Lloyd also hosts the Spotlight on B2B Marketing podcast, a regular series interviewing senior B2B marketing leaders on strategy, ABM, demand generation, and growth.
Armstrong Lloyd offers marketing recruitment and sales recruitment as its core services, covering permanent, interim, and executive search assignments across all seniority levels. Marketing recruitment spans roles including CMO, VP Marketing, Head of Demand Generation, ABM Manager, Product Marketing Manager, Content Marketing, Digital Marketing, and Marketing Operations. Sales recruitment covers commercial leadership and sales roles within B2B organisations. A Fractional CMO service provides flexible senior marketing leadership for businesses not yet ready for a permanent appointment. Armstrong Lloyd also publishes a proprietary annual Marketing Salary and Diversity Report for the B2B technology sector, giving hiring managers and candidates a benchmarking resource for compensation, gender pay, and workforce diversity data.
Armstrong Lloyd partners with B2B businesses across technology, SaaS, manufacturing, engineering, and financial services – from early-stage start-ups making their first marketing hire to established global technology brands scaling or restructuring their marketing functions. The agency has a particular depth in the South East of England and works with remote and hybrid roles across the UK and the US. Clients include companies looking to build out ABM, demand generation, and go-to-market functions, where understanding of modern B2B marketing practice is essential to making a good hire.
Armstrong Lloyd is a partner of the Global ABM Conference, the flagship event for the account-based marketing community in the UK and Europe. The agency has been active in the B2B marketing community for over a decade and is regularly referenced by senior marketing leaders as a trusted specialist recruiter in the technology sector.
We work with leaders who refuse to accept the status quo. Our teams bring deep industry knowledge and a relentless focus on results.
