Influ2 is the only platform built around the reality that people make decisions, not accounts. While traditional ABM tools stop at account-level signals, Influ2 reaches specific named buyers with ads across multiple networks, tracks exactly who engaged and when, and feeds that contact-level intent directly to sales so they know who to call and what to say. In three years, Influ2 customers have generated $3.8 billion in pipeline value and $1.1 billion in closed revenue using person-based advertising – with salespeople 2x more likely to convert buyers who have engaged with Influ2 campaigns.
Influ2 was founded in 2017 by CEO Dmitri Lisitski, who previously co-founded GlobalLogic – an IT services company acquired by Hitachi for $9.6 billion. The company is headquartered in New York, USA, with additional offices in Sunnyvale, California, and a team across North America, Europe, and Asia. Lisitski developed the concept after attending the Demandbase ABM conference in 2016, identifying that account-level targeting lacked the precision needed to drive real sales impact. Influ2 has raised Series A funding of $8 million led by Rally Ventures and employs approximately 130 people, serving enterprise and mid-market B2B clients globally.
Influ2's platform is built around contact-level advertising and sales intelligence. The core capability enables marketing teams to target specific named individuals within target accounts with personalised ads across multiple ad networks simultaneously, without relying on cookies or form fills. Multi-stage buying journeys allow marketers to customise ad experiences based on each contact's engagement behaviour, with triggers based on impressions, clicks, and sales outreach. A Cohort Designer pulls prospects directly from CRM and segments them by criteria such as pipeline stage, persona, and sales activity. The Sales Priorities Dashboard surfaces contact-level intent signals in real time, showing sales teams exactly which named buyers are engaging and what content resonated. Revenue reporting connects marketing influence from first touch through to closed-won deals, providing full attribution across the pipeline.
Influ2 is used by enterprise and mid-market B2B technology companies to support pipeline generation, account-based marketing, and buying committee engagement throughout long sales cycles. Quantexa described Influ2 as a critical component of their GTM operations, using it to reach named decision-makers across strategic accounts. Persefoni achieved a 2.98x boost in conversions for new opportunities, while StarTree increased pipeline generation conversions by 3.17x. Clients including NVIDIA, Capgemini, Cato Networks, AppsFlyer, Optimove, and Paddle have used the platform to engage buying groups, facilitate multi-threaded sales conversations, and reduce dependence on lead generation.
Influ2 integrates natively with Salesforce, HubSpot, Marketo, Outreach, and Salesloft, connecting contact-level engagement data directly into CRM and sales engagement workflows. The platform is CCPA and GDPR compliant, ISO 27001 certified, and SOC 2 Type II attested. Influ2 has been recognised as a Challenger in the Forrester Wave for B2B Advertising Solutions and holds a leading position in the Account-Based Advertising category on G2, including the highest estimated ROI badge.
We work with leaders who refuse to accept the status quo. Our teams bring deep industry knowledge and a relentless focus on results.
