Traditional marketing insight is fragmented, slow, and generic. Propolis brings together expert advisory, real-world benchmarks, and a global peer community in one membership platform – so B2B marketing leaders spend less time searching for half-answers and more time executing with confidence. From the Community Index, which provides real-time performance metrics across budgets, ROI, customer attrition, and team structures, to one-to-one sessions with independent B2B marketing experts, Propolis gives marketing leaders the evidence and guidance to strengthen strategy, build team capability, and prove commercial impact to their stakeholders.
Propolis was launched in February 2021 by B2B Marketing, an independent publisher and events business founded over 20 years ago and headquartered in London, United Kingdom. B2B Marketing is led by CEO Richard O'Connor and is part of Silver Bullet Publishing. Propolis emerged from direct community feedback during the pandemic – when B2B marketers asked for on-demand access to the expertise and peer connection they had previously found at events. The platform is built on Zapnito and has grown to represent approximately 80 subscribing companies and 1,200 to 1,500 individual professionals globally, with membership drawn from organisations including IBM, Workday, BP, Capgemini, Deloitte, and Siemens. Propolis now accounts for around 45% of B2B Marketing's total revenue and is its primary growth engine. Membership is exclusively for client-side marketers.
Propolis is structured around eight topic-specific Hives – each dedicated to a different pillar of B2B marketing and overseen by a recognised independent expert. These cover areas including brand and content, customer experience, data and insight, ABM and growth, strategy, and marketing operations. Members gain access to an extensive library of research reports, frameworks, process maps, checklists, and case studies. The Community Index is a real-time benchmarking dashboard drawing on anonymised data from 1,000+ CMOs and marketing leaders across the UK and US, covering budgets, ROI, customer acquisition and attrition rates, team structures, and sector comparisons across technology, professional services, manufacturing, financial services, and healthcare. Advisory services include expert consultations and power hours with independent B2B specialists, bespoke strategy sessions, roundtables, and an expert buddy programme matched to each subscriber's capability gaps. On-demand learning, live events, CMO roundtables, and access to B2B Marketing's in-person conferences including the Global ABM Conference and B2B Ignite are also included across membership tiers.
Propolis is used by heads of marketing, CMOs, and marketing leadership teams at mid-market and enterprise B2B organisations who need to build strategy, justify spend, develop team capability, and benchmark performance against peers. A member at RWC used the Community Index to identify capability gaps and reprioritise marketing investment. A member at Cloud Direct used Propolis to develop team skills and retain staff through structured learning. Members report saving an average of £30,000 per year by accessing independent expert advisory through Propolis rather than engaging external consultants.
Propolis is operated by B2B Marketing, which also runs the Global ABM Conference, B2B Ignite London, and the B2B Marketing Awards – creating an integrated ecosystem where Propolis members receive event access, awards discounts, and priority engagement with the broader B2B marketing community. B2B Marketing has strategic partnerships with Endeavor Business Media, the Institute for the Study of Business Markets (ISBM), and Numentum in connection with the Propolis US expansion.
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