Best of LinkedIn: AI in B2B Marketing CW 31/32 2026

The center of gravity in B2B marketing has shifted from being found to being cited. Brands are now judged less by their own website copy than by what AI platforms retrieve, trust and recommend about them, and that shift is forcing sales organizations to rebuild around encoded judgment rather than more automation. Leadership readiness is lagging both trends, and the platforms racing to close that gap launched several enterprise-grade visibility products during the period.

Date

August 14, 2026

AI in B2B Marketing

Thomas Allgeyer

Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!

‍

Listen to our podcast

If you prefer listening, check out our podcast summarizing the most relevant insights from AI in B2B Marketing CW 31/ 32:

AI Visibility and Discoverability

Elvis Sun's open source AI-visibility skill mined 448 prompts and 3,445 citations to find what makes AI engines cite a page
AI platforms weigh what the wider web says about a business over what the business says about itself, per Kyle Atwater Morley
AI citations decay fast, typically vanishing about 4.5 weeks after being won, according to Kim Albee
Google AI Overviews cite 64% of the brands it mentions, while Gemini cites only 30%, per Andrew Warden's Semrush AI Visibility Index
Julian Chow's deindexing experiment saw AI answer engine citations rise seventeenfold even as Google fully deindexed the same content
Agent-mediated purchases are projected to top $15 trillion by 2028, per Amel Ait Ahcene Padilla, even as consumer trust in agents stays low
AI-visibility ranking tools can swing a brand's position by as much as ten spots on the same prompt, Peter Rota warns

‍

AI-Powered Sales and GTM Execution

AEs using Stripe's internal Kai platform close 39% more deals than the same sellers in weeks without it, per Ilya Ganelin
Ramp shut down its AI SDR, OATs, after the automated funnel that once drove 30% of its pipeline plateaued, per Elric Legloire
Michel Lieben's multi-channel funnel drives over 40,000 monthly visits and grew his agency to $7M in annual revenue
Most AI SDR rollouts fail from underinvestment, not the tooling, Victor Adefuye argues, treating a $100k hire like a $29 subscription
Anthropic's most recent 573 sales and GTM hires trace mainly to Salesforce, Google and Stripe, per Uriel Knorovich
Cognizant's agentic GEO solution lifted a Dutch bank's AI search readiness by 276%, Saket Gulati reports

‍

Marketing Leadership and Organizational Readiness

70% of CMOs want to lead in AI, but only 30% say they're ready to scale it, per Gartner's 2026 CMO Spend Survey, cited by Suzanne Bouffard
75% of marketers have adopted AI while 84% are still running generic campaigns, Liz Martin reports
96% of CMOs say AI is driving end-to-end transformation, yet only 8% run multi-agent campaigns, per a BCG survey Renee Jones cites
60% of brands will use agentic AI for one-to-one customer interactions by 2028, per Gartner data Carolyn Healey cites
The EU AI Act's transparency and labeling rules are already enforceable, with fines up to 15 million euros, Felix Schläger flags
AI now writes close to 60% of an org's code but still produces comparatively weak content, per Kieran Flanagan
Half of businesses have now built AI into their marketing stack, per Pulkit Khurana's Marketing Rewired report

‍

Notable Launches and Enterprise Moves

Adobe Brand Visibility launched into general availability, combining Adobe's LLM Optimizer with Semrush data, per Aditi Dutt Chaudhuri and Fahad M.
Intel expanded its collaboration with Google, bringing Gemini-powered AI tools to employees globally, per Annie Shea Weckesser
The IAB launched Measuring Visibility in the AI Era, a framework defining four dimensions of AI visibility, per Caroline Giegerich
Marketo AI accelerates existing Marketing Ops workflows, while Adobe Journey Optimizer B2B Prime puts AI inside the automation itself, Niranjan Kumbi explains
Lavazza used Gemini and Veo to animate its robot mascot for a US holiday campaign, per Alice Pascoletti
Amazon's Brand+ AI targeting delivered a 46% new-to-brand rate in the UAE, versus 32% for standard targeting, per Zee Shah's research

‍

Thanks to Munzer Awad, Navah Hopkins, Ariel Sultan, Stefanie Amini, Elvis Sun, Ravi Shekhar Pandey, Priyanka S, Anna York, Peter Rota, Zohe Mustafa, Sandeep Gulati, Kyle Atwater Morley, Carolyn Healey, George Khoshtaria, Philippe Ruttens, Max Foster, Jonathan M K., Maja Voje, Michel Lieben, Victor Adefuye, Yesim Saydan, Marissa Dacay, Joshua Spanier, Thea Hayden, Niranjan Kumbi ‍, Felix Schläger, Rajiv Saxena, Caroline Giegerich, Saket Gulati, Andrew Warden, Stephen Frieder, Ilya Ganelin, Zee Shah, Alice Pascoletti, Julian Chow, Mario Ottmann, Julien Lieben, Elric Legloire, Pulkit Khurana, Renee Stopps and Drew Neisser for contributing insights to this edition. Find the full list of posts and voices on LinkedIn: https://www.linkedin.com/pulse/best-linkedin-cw-31-32-ai-b2b-marketing-thomas-allgeyer-ylpse/?trackingId=gWLMLm%2BISsfdU7KeqOmCAw%3D%3D

‍

Subscribe to newsletter

Subscribe to receive the latest blog posts to your inbox every week.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Frequently asked questions

How do brands get cited by AI search engines?

By being talked about across the wider web, not only on their own site. Kyle Atwater Morley notes AI platforms weigh what others say about a business over what it says about itself. Citations fade fast, usually about 4.5 weeks after being won, per Kim Albee. Google AI Overviews cite 64% of the brands they mention, Gemini only 30%.

Why did Ramp shut down its AI SDR?

Because the automated funnel plateaued. Ramp's AI SDR, OATs, once drove 30% of its pipeline before it stalled, per Elric Legloire. Victor Adefuye argues most AI SDR rollouts fail from underinvestment, treating a $100k hire like a $29 subscription. Stripe's internal Kai platform, by contrast, helps AEs close 39% more deals.

Are CMOs ready to scale AI in marketing?

Most are not. Gartner's 2026 CMO Spend Survey shows 70% want to lead in AI but only 30% feel ready to scale it. A BCG survey finds 96% of CMOs see AI driving end-to-end transformation, yet only 8% run multi-agent campaigns. EU AI Act labeling rules are already enforceable, with fines up to 15 million euros.