Agentic Marketing

• Skills, tools and context give AI agents marketing agency
• A seven step playbook sets up 40 agents with guardrails
• RTL Equipment's ten named agents have no publishing rights
• 60 Claude Code agents automate ad fatigue and budget pacing
• Uberall's UB-I shows agents should own jobs to be done
• AI SDRs fail without change, as Sendoso's rebuild shows
• Claude, Lovable and Breeze are cutting HubSpot agency new business

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AI Search Visibility

• SEO, AEO, GEO and AIO merge into Search Everywhere Optimization
• AI visibility depends on off-site authority, Reddit and YouTube
• Topical authority beats AI search hacks
• AI agents surpassing human traffic make Agent Engine Optimization key
• AI shopping agents, 10 to 20% of US e-commerce, read data not design

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Tools and Launches

• Bing Webmaster Tools launched a Topics Portfolio beta
• Microsoft Clarity offers free AI visibility tracking
• Search Console's Generative AI report omits clicks and brand mentions
• GrowthX AI launched Question Universe to track AI citations
• Omnibound's Share of Voice spans every buyer journey stage
• AWS Video as Code Agent turned one prompt into three TikTok episodes
• VidPitch replaces four outbound tools with one platform

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Data and Research

• 47.8% of teams replaced tasks with AI, yet only 6.5% measure ROI
• AT&T cut production time 62% and costs 93% with generative AI
• 11 AI models showed 42% errors on budget allocation
• B2B websites score 2.9 out of 5 on understanding, 4.7 on action
• AI tools send 0.5% of web traffic as referrals decline
• Fewer than half of top AI mentioned brands are top cited sources
• Unstable AI citations mean visibility should be reported like a poll

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Events

• MAICON 2026 urged new AI search metrics and closing the adoption gap
• BrightonSEO showed AI search moving from speculation to measurement
• Rethink ROI 2026 tied GEO success to real outcomes and unified signals
• A Jupiter Festival panel linked AI citations to human actions via Clarity
• Agentic Marketing Garage runs in Austin on November 6
• The SVAI hub event and a free AEO webinar both fall on October 29

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Thanks to Nuri Cankaya, André Novais de Paula, John Amador, Tom Winter, Johnny Lee, Gregoire Chapelon, Connor Gillivan, Emma Ridley, Saimon Yosef, Yonathan Levy, Sam Israel, Ira Bodnar, Tayyaba Ameen, Tim Lane, Thomas Ross, Stefanie Amini, Vanhishikha Bhargava, Joshua Spanier, Justin Grant, Ritu Bhandari, Alice DUCROCQ, Michael Hoiseck, Jonathan M K., Björn Radde, Drew Neisser, Scott Brinker, Tom Fishburne, Gaurav Verma, Joe Jerome, Justina Perro, Nicole Leffer, Rushit M., Rahul Kasanagottu, Panarini Tima, Vane Colin, Carrie Palin, Krishna Madhavan, Tracey Pilon, Guillaume Marchand, Elvis Sun, zachi diner, Adrien Lebret, Matteo Zambon, Victor Austin C., Marcel Santilli, Al Lalani, George Manas, Neil Patel, Liza Adams, Oren Greenberg, Rand Fishkin, Ben Wills, Melissa Rosenthal, Lily Grozeva, Leigh McKenzie, Andrew Warden, Will Leatherman, Ibrahim Shadid, Izabelle Dantas Macedo, Britney Young, Vanessa DIGONAL, Daniel Pereira, Nathalie Krup, Reshma Malpani, Aananthaselvan Mariappan, Paul Roetzer, Brittany Trafis and everyone else who contributed insights to this edition. Find the full list of posts and voices on LinkedIn: