Best of LinkedIn: Social Selling CW 45/ 46

Across these two weeks of LinkedIn activity, social selling clearly shifted from cold outreach to trust led relationship building and employee advocacy. Creators and practitioners emphasized how advocacy, content quality and platform know how now decide visibility, pipeline and talent outcomes. New product updates, AI features and execution playbooks showed how social sellers translate these principles into repeatable routines.

Date

November 5, 2025

Social Selling

Thomas Allgeyer

Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!

‍

Listen to our podcast

If you prefer listening, check out our podcast summarizing the most relevant insights from Social Selling CW 45/ 46:

‍

Employee Advocacy and Corporate Influencers

Employee advocacy presented as a combined HR and brand strategy that drives amplification, trust and long term growth
Employees positioned as the most trusted storytellers, with corporate influencers becoming the authentic public face of brands on LinkedIn
Culture and leadership visibility highlighted as decisive success factors, outweighing tools, incentives or posting tricks
Advocacy shown to strengthen team pride and confidence internally while lowering hiring costs and increasing referrals externally
Case examples indicated that structured advocacy programs can support industry leadership and sharper employer brand positioning

‍

Relationship First Social Selling and Outreach Hygiene

Social selling defined as relationship building, rejecting unsolicited pitches and pressure driven persuasion tactics
Frameworks described layered journeys from awareness to prioritisation, warm outreach and conversion instead of random posting
Warm, contextual outreach and clear value exchange promoted as the core of effective business development on LinkedIn
Follow ups framed as more powerful than first messages, with trust and perseverance driving meetings and deals
Practitioners warned against using social selling as a shortcut for fast opportunities instead of genuine long term interaction

‍

Content, Personal Brand and Creator Behavior

Regular posting positioned as the foundation for authority, credibility and new career or deal opportunities
Long form posts linked to stronger Social Selling Index performance, with short posts used to maintain ongoing engagement
Thoughtful commenting and active participation in others’ threads described as multipliers for profile views and visibility
Engagement and popularity treated as secondary to revenue impact, with content expected to support clear commercial outcomes
Personal branding framed as a core marketing discipline anchored in empathy, authenticity and deliberate communication choices

‍

Platform, Product and Algorithm Signals

LinkedIn AI search highlighted as favoring profiles that clearly express value, problem solving and outcomes
New AI features in Sales Navigator positioned as freeing sellers to spend more time closing deals and nurturing relationships
The Social Selling Index described as a professional credit score, rewarding those who understand and work with the algorithm
Updates in profile view analytics and second-degree engagement signals used to better read intent and expand networks
Algorithm discussions stressed that quality content is increasingly rewarded while pure reach tactics face diminishing returns

‍

Playbooks, Tools, Partnerships and Training

Step by step social selling playbooks shared to connect profile optimisation, content routines and targeted outreach into one system
Coaching stories showed LinkedIn strategies improving marketing effectiveness, client retention and growth when executed with discipline
Dedicated LinkedIn and social selling trainings promoted as ways to replace trial and error with data backed best practices
Employee advocacy platforms such as DSMN8 highlighted for translating advocacy strategy into consistent creator behaviour at scale
Partnerships and podcast series with recognised LinkedIn experts used to spread proven methods and reinforce community learning

‍

Strategic View for Social Sellers

Leading practitioners treat social selling as an integrated commercial engine that aligns advocacy, content, outreach and platform skills
People rather than brand accounts increasingly drive reach and trust, with employees, leaders and creators forming a combined influence network
Platform and AI developments raise the bar, rewarding those who invest in sharper positioning and repeatable routines instead of short-term hacks

‍

Subscribe to newsletter

Subscribe to receive the latest blog posts to your inbox every week.