Best of LinkedIn: Go-to-Market CW 20/ 21
There is a clear shift in Go-to-Market from isolated AI experiments to structured, governed, system-led execution. The strongest themes are agentic GTM, stack simplification, outbound reinvention, new GTM engineering roles, and a sharper focus on commercial discipline. The market is moving from “more tools” to better architecture, cleaner data flows, and human-controlled automation.