Best of LinkedIn: Go-to-Market CW 22/ 23

Across the two-week LinkedIn sample, the GTM conversation shifted from tool adoption to system design. The strongest signals point to AI-native operating models, first-party data, GTM engineering, and Europe’s growing role as a serious GTM ecosystem. Clay’s London activity connected product, community, partners, customers, and practitioner-led learning into one visible market moment.

Date

June 11, 2026

Go-to-Market

Thomas Allgeyer

Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!

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AI-Native GTM

GTM teams framed AI as an operating model redesign, not a productivity add-on
Claude Code, agentic workflows, subagents, and connected stacks were positioned as infrastructure for outbound, research, RevOps, and orchestration
Contributors warned that AI on top of broken processes accelerates execution problems rather than improving GTM performance

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First-Party Data

First-party data emerged as the clearest strategic moat in modern GTM
CRM history, call recordings, email replies, stale leads, lost deals, and product usage were framed as underused growth assets
Clay Audiences was highlighted as a way to connect proprietary data with sales intelligence, targeting, and paid media activation

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GTM Engineering

GTM engineering moved from niche automation work to a strategic revenue function
The role was framed around building workflows, codifying GTM knowledge, and creating measurable execution loops
Teams were encouraged to establish clean data, clear process logic, and documented playbooks before scaling GTM engineering capacity

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Clay Momentum

Clay’s London activity became the central GTM market moment in the sample
GTM in GMT positioned Clay as a broader orchestration platform rather than only a data enrichment tool
Customer examples from Adyen, Verkada, Thoughtworks, ElevenLabs, and HubSpot reinforced Clay’s role in signal-based selling and AI-enabled GTM

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Partnerships & Ecosystems

Partnerships were positioned as a core growth lever rather than a secondary channel
Clay’s ecosystem was visible through partner sessions, agencies, implementation partners, and customer-led use cases
Surfe, lemlist, SalesCaptain, Revenanas, and Infinityn used Clay momentum to reinforce practical GTM workflow and enterprise execution narratives

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Events & Community

In-person GTM activity returned as a high-signal growth channel
Clay’s London events, dinners, workshops, and roundtables showed how events can support both community building and pipeline creation
Event formats were strongest when connected to audience intelligence, content repurposing, partner activation, and structured sales follow-up

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Regional Expansion

International GTM was framed as a localization challenge, not a copy-paste exercise
Contributors warned against transferring European motions directly into the US or treating the UK as the default European entry point
Southeast Asia was described as a relationship-led market where local trust, advisors, and credibility matter

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Product & Tool Signals

Claude Skills, Claude Code, Clay Audiences, Nooks, Plaud, HubSpot bowtie dashboards, and Miro Canvas 2026 stood out as practical GTM enablers
Tool commentary focused on structured workflows, connected data, account intelligence, and human-agent collaboration
The broader signal was a shift from isolated tools toward integrated GTM systems

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